i'm w squip

I just ran into a pretty clever/obnoxious story/shrill for the new teen book Be More Chill. Complete with fake google text ads, this site presents a world where micro-computer "Squips" help dorks be cool. To me it seems to be a good extension of the book, and an effective way to cultivate fans - to get them "inside the tent pissing out" (god i love LBJ sometimes). there are definitely avenues for complaint, but come on wouldn't you rather marketers spend their $$$ on something like this that magazine ads? anyway, the site and campaign are if nothing else, a good enough excuse for me to read this teen book without feeling like a huge weirdo.

You can read more about the campaign at reveries

Summary of the book:
Jeremy Heere is convinced that people are born Cool: "See, because being Cool is obviously the most important thing on earth…It's more important than getting a job, or having a girlfriend, or political power, or money, because all those things are predicated by Coolness." And he hasn't got it. Every day he yearns hopelessly for beautiful Christine. Then, one day he gets a squip--a tiny quantum supercomputer that looks like a little gray capsule and when swallowed becomes a voice in his head instructing him in the ways of Cool. Soon, every gril he admires is his--including Christine. But when the squip turns malevolent in its merciless pursuit of the goal, Jeremy begins to realize that Cool is not as cool as he thought it was.