"the deadliest bullshit is odorless and transparent" - William Gibson

Friday, October 22, 2004

i'm w squip

I just ran into a pretty clever/obnoxious story/shrill for the new teen book Be More Chill. Complete with fake google text ads, this site presents a world where micro-computer "Squips" help dorks be cool. To me it seems to be a good extension of the book, and an effective way to cultivate fans - to get them "inside the tent pissing out" (god i love LBJ sometimes). there are definitely avenues for complaint, but come on wouldn't you rather marketers spend their $$$ on something like this that magazine ads? anyway, the site and campaign are if nothing else, a good enough excuse for me to read this teen book without feeling like a huge weirdo.

You can read more about the campaign at reveries

Summary of the book:
Jeremy Heere is convinced that people are born Cool: "See, because being Cool is obviously the most important thing on earth…It's more important than getting a job, or having a girlfriend, or political power, or money, because all those things are predicated by Coolness." And he hasn't got it. Every day he yearns hopelessly for beautiful Christine. Then, one day he gets a squip--a tiny quantum supercomputer that looks like a little gray capsule and when swallowed becomes a voice in his head instructing him in the ways of Cool. Soon, every gril he admires is his--including Christine. But when the squip turns malevolent in its merciless pursuit of the goal, Jeremy begins to realize that Cool is not as cool as he thought it was.


At 12:55 PM, Blogger The Brain Bridge said...

Glad you made your way into the Squipiverse - the LBJ bit is quality. Let me know if you have any questions or suggestions...

-- adam@thebrainbridge.com


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