teensy consolation

from BuzzMachine: If I were you, VW, I would hold a contest to get people to create the best damned VW commercial anywhere and promise to spend big bucks to air it on, say, the Oscars. You don't have to pick the terrorist commercial. You'll be making clear that the thing was not made by you. At the same time, you will learn a lot about new messages that truly resonate and reverberate from your customers -- because your customers are creating them. How's that for market research?

...hmm. I once tried to start a company to faccilitate this very thing. It was called noodle&spark. My partner was a sharp and debonaire research Psychologist. It never got off the ground. The year was 1999.